Archive for the ‘Startup’ Category

Monday is D-Day

19 Dec

We will be pitching, we are creating mobile and web software to help busy moms share the things their kids have outgrown with their social network.

We will be rated on a scale of 1 – 5 on each of the following areas; idea, name, and pitch. We need to score a 4 – 5 in each of the areas to be able to continue with the program. While I knew that we were having the mentors review our ideas, I didn’t realize the consequence of being mediocre would get us kicked out of the program. I guess internally, I was treating this as a dress rehearsal for a VC pitch and ended up causing myself a lot of stress and anxiety this weekend.

We are hoping to hit it out of the park, wish us luck!

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Seattle: 2.5 days for Cheryl

03 Dec

I’ve been in Seattle for two and a half days and the adrenaline from making the decision to join the Founders Institute, packing my things and flying to Seattle has worn off. I might be a little delirious and distracted since my co-founder Bill was doing his best to pull my focus while I tried to record my video blog. We are going to be talking about what we learned through the mentors from the Founders Institute along with what we are doing to move our business forward.

Let us know what you want to know in the comments and we’ll make sure to cover them.

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Everyone is in Fashion

29 Nov

Think real world meets startup. Watch as one startup learns what it takes to create a successful company.

You are watching Cheryl & Bill as we go through the winter 2010/2011 Founder’s Institute in Seattle. We will be living in a 2 bedroom apartment, creating software, drinking lots of coffee, brainstorming with other founders, and hopefully giving you a taste of what it’s like to quit your day job and pursue your dreams.

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How to Grow a Successful Small Business Without Going Crazy

17 Aug

How to Grow a Successful Small Business Without Going CrazyI attended the Front Runner Alumni Reunion at Infusionsoft in Gilbert, Arizona. The keynote speaker was Clate Mask who is one of the co-founders of Infusionsoft and the co-author of Conquer the Chaos: How to Grow a SUCCESSFUL Small Business without Going Crazy. He talked about the growing pains of a small business and getting caught up in the daily details of doing what you can to make money. While that is a good goal for a small business, sometimes that activity is so distracting that business owners don’t sit back to strategize about how to build a company.

The two main themes he talked about were mindset strategies to achieving a balance and systems strategies to control speed. I am joining a book club with other business owners to discuss this book and see what strategies we can implement to grow our businesses. Clate said in his keynote, to achieve the right mindset, business owners need to invest in emotional capital, disciplined optimism, and entrepreneurial independence. In order not to become consumed, the three systems strategies are to centralize, follow-up, and automate. He also mentioned it’s important to read business books and he goes over techniques of speed reading in Conquer the Chaos since most entrepreneurs think they are too busy to read a book.

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