no one could anticipate the role that software applications play in the world. starting as isolated applications running on big, expensive metal, then siloed applications running on cheap metal. networking opened up communal demand for interaction with an application, breaking the silo model, somewhat. the internet broadened access to applications and data by the masses. social interaction with applications is the new paradigm. simultaneously, mass adoption of powerful handheld communicating computers arose. today, no application avoid inclusion of social and mobile facets integral to its functionality.

where will this go next?