Image via CrunchBase
Normal people look forward to the weekend to relax and hangout with their friends. Entrepreneurs, go to Startup Weekend and decide to get involved in another exciting project. Friday morning, I woke up, got ready, and packed my purse with everything I would need to work for the day. My gear included; netbook, power charger, phone, iPod, extended battery, headphones, mouse, notebook, pens, makeup, extra t-shirt with geek logo, webcam, mouse, and USB hub. Yes, I did pack all of that in my very stylish black patent leather purse that I had to use because they matched my shoes.
I stopped by Gangplank to drop off the stuff for the Women 2.0 Founder Friday happy hour. Hand Things Down was hosting this networking event for the ladies attending Startup Weekend. Then drove to the Chandler Public Library to attend Startup 101. Startup 101 was a chance to get a primer before the weekend for anyone new to the world of being an entrepreneur. They had panels talking about creating a team, product development, and execution.
I thought the best talk was about building teams and resolving conflict given by Derek Neighbors and Jade Meskill. Here are some of their key points.
- Create a team with a common vision.
- Look at the vision and use that to help guide decisions and conflict resolution.
- Read “Core Protocols” to learn about conflict resolution.
- Ask people at the beginning about their level of commitment.
- You should NOT compromise, negotiate for the best of each idea.
- Teams of developers and business people should sit together to discuss direction as the weekend progresses.
As the evening kicked off, the ladies of Startup Weekend got together for Founder Friday happy hour to get to know each other before we joined the guys. There was some good discussion and an exchange of Twitter handles so we could follow each other during and after the weekend.
When Startup Weekend kicked off, we heard about 28 pitches and then the mayhem of self-forming teams commenced. Two teams stood out for me. One of them was Chow Locally who is creating a locavore website to connect local farmers with consumers and delivering the farm fresh veggies and fruit to the Phoenix Public Market. The second team I was interested in was called Surpriz.es and this is the team I joined for the weekend. Surprizes collects birthday freebies and presents them to you on your special day with Facebook and Twitter greetings. Now you can feel the birthday love all day as you go out and collect your freebies.
So that wraps it up for Day 1. Tomorrow I will be writing up birthday related blog posts for Surprizes and greeting people for their birthdays on Twitter. Sign up for your birthday Surpriz.es.
Have you seen the infographic saying you should be blogging at least three days a week to keep people coming back to your site? When I saw this, I thought, “how could I ever come up with that much content, I’m not even a writer!” I’m going to share how I’m managing this internal perception by creating habits to help me “feel” like a writer.
Why We Switched to Facebook Comments
Driving Awareness on Facebook
After the call, it was clear we needed to switch from using the Disqus commenting system to Facebook comments. Migration will be easy since we are fairly new and we haven’t received many comments using Disqus. While no one wants to be dependent on Facebook for all of the social aspects of their web properties, this is a case where it made sense for us to move to Facebook comments. Moms with toddlers who are on Facebook are our launch target and we want to make sure every comment made on the Hand Things Down blog shows up on their walls to further drive engagement with our brand.
Where does your customer hangout online?
On Wednesday night, I was at a Social Media Planning Meeting and Jeff Moriarity said one of the pros for using Disqus is conversation around your brand from all over the web is aggregated in one place. Here are some questions your startup will need to consider; Where does your customer hangout? What do they read? What videos do they watch? Are they more likely to use Facebook or Twitter? You also need to keep in mind that if your target customer is only on Facebook, perhaps Facebook commenting will help them move from being a lurker to an engaged member of your community.
Your company can listen for conversations around the web using a different tool. We are using Google Alerts to listen for any mentions of our brand and actively retweet or push original content on Twitter and our Facebook fan page.
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